Set the Perfect Mood in Your Retail or Hospitality Environment
Your business sound system shouldn’t be an afterthought; it could have a direct impact on your profits. The right playlist can help you expand your brand, attract customers, and even encourage them to make a purchase. A variety of studies have shown the impact music can have on purchasing behavior. Below are some of those studies’ conclusions:
Your small Los Angeles clothing boutique could benefit from fast, upbeat music which according to a study, makes businesses seem more hip and modern. In a bar or restaurant, the wrong music (imagine a sports bar playing romantic ballads) often deters clients. If you want people to stay in your establishment longer, slow music can make them move more slowly. One study even found that people were more likely to purchase French wines when they heard French music in a supermarket.
Despite the growing influence of music in business environments, many are still relying on hastily assembled business sound systems and playlists. Not only are the songs not strategically chosen, but any visitors that stay for more than 45 minutes are stuck hearing repeats. Luckily, a simple solution is out there: streaming services with expertly curated playlists lasting for hours. So how can you take advantage of these?
Perks of Using Streaming Services
Instead of having to create a set of playlists to promote your business—and have to switch those out constantly—you can rely on streaming services. Spotify and Pandora offer a variety of playlists based on specific artists, genres, or even moods. Want to have the latest hits playing in your fast food restaurant? There’s a playlist for that. Want slow classical music to encourage a relaxing shopping experience in your grocery store? There’s one for that as well.
Best Way to Access These Services
With the rising popularity of streaming services, most audio manufacturers have released wireless music options. The most popular of these is Sonos which has a variety of speakers and amplifiers that make it easy to access your favorite streaming services.
From their mobile app, you can pull up all the major players: Pandora, Spotify, Apple Music and more. With Apple Music, you even get access to your own music library if you’d like to use that instead of a streaming service. You can then choose which speakers you want your music to play through. This setup is ideal for business sound systems as you can group multiple speakers together and make changes to the playlist, streaming service, or volume simultaneously.
How to Upgrade to Wireless Sound
While their speakers are primarily for residential use, you can use the Sonos CONNECT to bring wireless capabilities to your commercial mounted or in-wall speakers. The technicians at CytexOne can create your system from scratch or simply upgrade your existing equipment. We then link your business sound system to a Sonos CONNECT, so you have easy access to music from an intuitive app. You can sign up for the company’s Custom Channels stream which includes only services approved for commercial use and recommended playlists for business settings.
It’s important that during your Sonos integration you pay attention to your networking infrastructure. As part of your installation, we strengthen your signal so it can deal with the added bandwidths associated with streaming high-quality audio. This way you don’t have to worry about songs lagging or skipping and ruining the ambiance in your business.
To learn more about our business sound system solutions and how they can boost your profits, you can contact us online or call us at 212-792-6700.