Set the Perfect Mood in Your Retail or Hospitality Environment
Your business sound system shouldn’t be an afterthought; it could have a direct impact on your profits. The right playlist can help you expand your brand, attract customers, and even encourage them to make a purchase. A variety of studies have shown the impact music can have on purchasing behavior. Below are some of those studies’ conclusions:
Your small Los Angeles clothing boutique could benefit from fast, upbeat music which according to a study, makes businesses seem more hip and modern. In a bar or restaurant, the wrong music (imagine a sports bar playing romantic ballads) often deters clients. If you want people to stay in your establishment longer, slow music can make them move more slowly. One study even found that people were more likely to purchase French wines when they heard French music in a supermarket.