This Year Has Seen Brand New IoT Applications in the Hospitality Industry
The Internet of Things is a network of interconnected devices that can communicate and cooperate with each other for added efficiency. Though in the past the term was primarily linked to residential uses, it has taken off in the commercial world as well. By letting various subsystems in a hotel work together effectively, it offers newfound efficiency and customization within the hospitality industry.
One typical IoT application in the hospitality world is offering in-room controls for guests. Through a dedicated touchpad, they can adjust lighting, climate, entertainment and more. They can also request services from hotel staff and look up promotions. In the past year, new IoT applications emerged that could truly shake up the industry especially when it comes to the luxury market in cities like New York City, Las Vegas, and Los Angeles. We highlight some of our favorite ones below.
Encourage return business by personalizing your service according to your guests’ preferences and feedback. In the past, this was a protracted and complicated process in which you had to collect client surveys and then place notes in your hotel management software for when those customers returned. With data from various devices shared on the web, this process can be automated.
As soon as a guest provides feedback, it’s saved within their personalized profile. Changes can be integrated as soon as they are submitted so the next time they check in the climate, entertainment, and bookings have been adjusted according to their feedback. Not only does this enhance efficiency, but it also boosts brand loyalty.
Voice Control and Technology Concierges
With voice control exploding in the residential market, it didn’t take long for it to make its way to the hospitality industry. What’s interesting is the way that it’s deployed. By integrating other hotel services, companies are using voice recognition technology to design personal technology concierges.
Instead of having to call the front desk for help, guests can just tell their room when they want to change the lights or temperature, book a massage in the spa, ask where the gym is or schedule maintenance. Some hotels have even created dedicated ‘concierge stations’ that include a touchpad where all these requests can be made as well. In some rooms, you can even control your coffee machines through your concierge, so you can tell your room to brew you a fresh cup in the morning.
Mobile Room Keys
There are a variety of reasons hotels have given guests the option to access their room through a mobile app. For one, it makes the check-in process more efficient. Hotels can reduce costs in labor and production by having guests use a mobile app to check in and open their door. This approach also offers a great upsell opportunity for companies. Promote your spa, restaurant, or other special offers through the app—knowing users will be accessing it often.
Room Service Robots
According to many experts, the latest IoT application to shake up the market will be robotics. It has already been tested in the hospitality industry with many luxury properties using robots for room service. The robot knows which room to go to as soon as its drawers have been loaded up with the requested items and locked. The drawers—using the power of the Internet of Things—will not unlock until the robot recognizes it’s in the right room.
This exciting new tool allows hoteliers to deliver quick 24-7 service without having to expand their staff. It also gives guests an extra level of privacy, knowing they won’t have to deal with an awkward late-night interaction if they decide to order something after hours.
Want to learn more about the latest IoT applications in the hospitality industry? Make sure to check our blog regularly, or you can reach out to CytexOne by calling 212-792-6700 or by filling out our online contact form.